Logo design, Shopify ecommerce website and print-on-demand automation for a Japanese-inspired martial arts lifestyle brand.
Client
Hajime
Website
Services
Logo Design
Brand Identity
Website Design
Shopify Development
Print-on-Demand Integration
Content Creation
Challenge
Build a brand that could hold its own in the competitive lifestyle apparel market - rooted in Japanese culture and martial arts tradition, but designed to appeal beyond the dojo.
We gave a martial arts brand the identity and infrastructure to compete on a global stage.
Hajime means “begin” – the word a referee speaks to start a karate bout. It was the perfect name for a brand built around martial arts culture and the lifestyle that surrounds it. Our job was to give that name a visual identity with genuine credibility, and a digital home capable of selling to karateka around the world.
From a Japanese-inspired logo to a fully automated Shopify store connected directly to a print-on-demand supplier, every decision was made to give Hajime the foundations to scale. Zero stock. Zero manual fulfilment. Just a brand that works as hard as the athletes who wear it.
Pantone® 6 C
C75 M68 Y67 K90
#000000
Pantone® Black C
C72 M66 Y64 K72
#222223
Pantone® 1 C
C14 M10 Y13 K0
#D9D9D6
Pantone® 11-0601
C0 M0 Y0 K0
#FFFFFF
⸺ Brand identity
The Hajime logo draws on Japanese typography and martial arts iconography - designed to feel authentic to karate culture while remaining clean and wearable across clothing, packaging, and digital.
⸺ Website design & build
A bold, visual-first Shopify storefront designed to showcase the product range and communicate the Hajime lifestyle. Clean layouts, strong imagery, and a clear collection structure across all product categories.
⸺ Shopify development
Built on Shopify for reliability, speed, and ease of management. The store was configured with full ecommerce functionality - product listings, variant management across multiple colours, cart, checkout, and payment gateway integration.
⸺ Print-on-Demand
To eliminate the need for stock-holding, we integrated Hajime's Shopify store directly with a print-on-demand supplier. Orders placed on the website trigger automatic fulfilment - meaning every order is produced and shipped without manual intervention.
⸺ Content creation
We wrote the website copy, product descriptions, and social media content that gave Hajime its voice — energetic, community-driven, and rooted in the discipline of martial arts.
⸺ Ongoing management
Beyond launch, Coot continued to manage Hajime's product listings, keeping the store fresh with new designs and ensuring the platform remains optimised for conversion and discovery.