Logo design, Shopify ecommerce and content strategy for a direct-to-consumer hair replacement brand.
Client
SHS
Website
Services
Logo Design
Website Design
Shopify Development
Blog Copywriting
Social Media
Challenge
Build the digital home for the brand and turn a disruptive idea into a global ecommerce business.
We built a brand with the confidence and credibility to compete on a global stage.
Stock Hair Systems had a genuinely disruptive proposition – the same premium hair replacement systems that studios charge thousands for, sold directly to the consumer at a fraction of the price. The industry didn’t want people to know that was possible. Our job was to build a brand confident enough to say it out loud, and a digital platform capable of reaching the people who needed to hear it.
From a clean, trustworthy logo to a Shopify store shipping discreetly to customers across the US, UK, and worldwide, every decision was made to reflect SHS’s founding values – honesty, quality, and respect for the customer. The content strategy went further still, using blog copy and social media to educate a community that had long been kept in the dark.
Pantone® 302 C
C100 M77 Y40 K30
#003B5C
Pantone® 7459C
C73 M26 Y21 K0
#7CE0D3
Pantone® 3245C
C45 M0 Y25 K0
#7CE0D3
Pantone® 11-0601
C0 M0 Y0 K0
#FFFFFF
⸺ Brand identity
The SHS logo is deceptively simple - a human silhouette with a plus symbol positioned precisely where a hair system sits. In a single mark it communicates everything: this is a person, and the cross is the addition. Man plus hair. The medical cross also brings an important secondary meaning - quality, precision, and the kind of clinical trustworthiness that a customer putting their confidence in a product needs to feel.
⸺ Website design & build
A Shopify storefront designed around the customer's journey - from first-time visitor who's never considered a hair system before, to returning buyer who knows exactly what they need. Clear product categorisation across all product categories, with bespoke product variations allowing for product customisation.
⸺ Shopify ecommerce
Full Shopify development including product listings, variant management, multi-currency support across 130+ countries, secure PCI DSS Level 1 compliant checkout, and integrations with Apple Pay, Google Pay, Klarna, and all major payment methods - built for a truly global customer base.
⸺ Content creation
We wrote the website copy that gave SHS its voice - direct, honest, and refreshingly free of the industry jargon competitors hide behind. From homepage headlines to product descriptions, every word was written to build the trust that converts a hesitant browser into a confident buyer.
⸺ Blog copywriting
A content programme built around the questions SHS customers were actually asking - covering everything from how to choose the right hair system to application guides and maintenance tips. Designed to drive organic search traffic while establishing SHS as the most trusted voice in the category.
⸺ Social media
Ongoing social media content across Facebook, TikTok, and Instagram - bringing the SHS story to a community that had often felt underserved and overcharged. Content focused on education, before-and-after results, and the kind of straight-talking honesty that the brand was built on.
