Brand identity, app development and animated videos for a waterless car wash disrupting the way Britain cleans its cars.
Client
Bufft
Website
Services
Brand Identity
Website Design
App Development
Animation
Challenge
Create a brand, product and platform capable of changing the way Britain thinks about washing its car.
We created a brand and digital platform as clean and effortless as the service itself.
Bufft had a genuinely brilliant idea – a waterless, eco-friendly car wash delivered straight to your door. Our job was to build the brand, digital presence, and product experience that could turn that idea into a business.
From a conversion-focused website to a fully featured booking app, and an animated explainer that makes the concept impossible to misunderstand, every piece of work was designed to remove friction and build trust with busy, eco-conscious customers.
Pantone® 2727 C
C78 M44 Y0 K0
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Pantone® 279 C
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Pantone® 281 C
C100 M93 Y33 K32
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Pantone® 663 C
C02 M01 Y01 K00
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⸺ Brand Identiy
We developed Bufft's visual identity and tone of voice from the ground up - creating a brand that feels approachable and modern, with the confidence to stand out in a category that hadn't been challenged before.
⸺ Website design & build
A clean, conversion-focused website built to move visitors swiftly from curiosity to booking. Every layout decision was made with Bufft's customer in mind - clear, direct, and frictionless.
⸺ App design & development
We designed and built the Bufft app end to end - covering booking, Buffer assignment, real-time progress tracking, subscription plans, referral schemes, and account management across a seamless multi-screen experience.
⸺ Animation
A fully animated explainer video that introduces the Bufft concept to new audiences - bringing the waterless wash journey to life from first booking to gleaming finish, used across social and the website.
⸺ UX and User flow
Every screen was mapped and tested against real customer behaviour - ensuring that booking a wash, tracking a Buffer, and managing a subscription could be done without confusion or drop-off.
⸺ Eco messaging
Bufft's environmental credentials are a genuine commercial differentiator. We built the waterless, bike-delivered, WaterAid-supporting story into the heart of the brand - making sustainability a reason to choose Bufft, not just a footnote.